Our Story
Parents deserve better. Babies deserve relief.
We didn’t set out to start a skincare brand.
We were just parents doing what every eczema parent does at first—
following the advice, buying the creams, trusting that it would “clear up with time.”
It didn’t.
Instead, we found ourselves stuck in the same exhausting loop:
new tubes, new prescriptions, new routines… and the same red, angry skin staring back at us every morning.
We were told to “just moisturize.”
We were told it was “normal.”
We were told they’d grow out of it.
But watching your baby scratch until their skin breaks doesn’t feel normal.
And sleepless nights don’t feel temporary when they happen every night.
That’s when we realized something was wrong with the way baby eczema is treated.
The Problem No One Was Addressing
Most eczema creams do one of two things:
They either coat the skin to hide the symptoms,
or they suppress inflammation with steroids—without addressing why the skin keeps flaring in the first place.
So parents are left rotating products forever.
Moisturize. Flare. Steroid. Calm. Rebound. Repeat.
We didn’t want another cream that “worked for a few days.”
We wanted something that actually helped fragile skin recover.
That meant starting over from scratch.
Why We Created Beezema
When we began researching beyond the typical baby lotions, one thing kept showing up again and again:
Compromised skin isn’t just dry.
It’s inflamed, vulnerable, and often overrun by harmful bacteria.
That changed how we thought about eczema care.
Instead of asking:
“How do we moisturize better?”
We started asking:
“How do we protect, calm, and support damaged skin so it can heal?”
Beezema was created around that idea.
Not as a cosmetic moisturizer.
But as a skin-supporting balm designed specifically for babies and children with eczema-prone skin.
Our Ingredient Philosophy
Simple. Purposeful. Baby-safe.
Every ingredient in Beezema has a job.
No fillers.
No fragrance.
No ingredients added just to sound good on a label.
We chose ingredients with long histories of use on compromised skin:
- Colloidal oatmeal to soothe irritation and calm visible redness
- Medical-grade honey to help protect vulnerable skin
- Beeswax to seal in moisture without clogging
- Natural oils to support the skin barrier, not overwhelm it
Nothing harsh. Nothing unnecessary.
Because baby skin doesn’t need more ingredients.
It needs the right ones.
Why We Do This
We created Beezema for the parents who feel dismissed.
For the ones who have tried “everything.”
For the ones reading ingredient labels at 2am, hoping the next cream will finally help.
You’re not overreacting.
And your baby’s skin isn’t “just sensitive.”
They deserve comfort.
And you deserve peace of mind.
That’s why Beezema exists.